Napoli Coffee was established since 1995 in the Highlands of high mountain and thick forest of Pleiku, Gia Lai - the capital of breeding,growing and processing coffee with long-term know-how. Through research and development, Napoli Coffee has successfully built coffee processing factories with modern cycle technology assembly.

Each of Arabica and Robusta bean is carefully selected, harvested in the prestigious coffee garden owned by Napoli Coffee in Buon Ma Thuot and Gia Lai. With the secret of traditional non-mixed roasting and grinding, Napoli can keep pure and natural flavor of coffee in its products In 2010, Napoli Company implemented the strategy of developing the Napoli Coffee brand with successfully building a strong franchising coffee shops system in major cities with over 1,500 shops across the country.

With more than 20 years of experiences and a wide Napoli Coffee franchising system, so far, Napoli Coffee has been continuously promoting its franchise brand and product development to expand its market domestically and internationally.

FAITH: Let's drink clean organic coffee for your health and happiness VISION: Becoming a leading food & beverage group, bringing Vietnamese brand to the global market Mission: Commitment to bring Napoli organic coffee to consumers domestically and abroad.

CORE VALUE:
• 1. Great aspiration
• 2. Unstoping creative and creating outstanding achievement
• 3. Foundation based on effectivness
• 4. Creating value and developing with partners
• 5. Responsibility for society and community